Xcel is a high quality motor oil that was introduced to the motoring public over twenty years ago. It was formed when a number of fleet and heavy equipment operators, in the Southeastern United States, needed a solution to several severe oil related problems that were plaguing their equipment and siphoning away profits. Xcel built an oil from the ground up that more than solved their problems — both mechanically and financially. From that successful beginning, Xcel expanded into the quart bottle market and began selling it as a retail product. Ultimately, it became the most popular selling regional oil in America. Xcel is fast becoming America’s most popular brand of high quality motor oil at a price that will bring smiles to your face and put a jingle in your pocket.